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Jun 3 2016

WWW #27 - Plus my thoughts on SEO vs. Adwords (PPC)

Issue #27

The best of the web's tips and reads aimed at marketing, building with WordPress, productivity, and entrepreneurship.

Nugget of the week: Adwords vs. SEO

I field a lot of questions about search engine optimization aka SEO.  Everyone is looking to get better search results in Google and is willing to do whatever it takes to do it.  I will say there are things one can do to optimize their website to assist search engines to better index content.

Unfortunately, unless you're looking to build an authoritative blog, SEO is almost impossible. Especially if you're just getting into the game today.    

When I mention Adwords, Google's Pay-Per-Click advertising platform, I either get the death stare or some excuse about how it's so complicated or expensive.  

Google AdWords can provide a relatively low-cost entry into learning how search works and will generate feedback into how to optimize your website while also providing a looking glass into what search terms are even worth the time.  Not to mention, you're advertising to searchers who are potentially looking to secure your products and services.   

Don't be afraid of Adwords, set a small learning budget and start poking around.  Believe me, the education you will receive is a tremendous value and the clients you might reach are the bonus.

Let me know if you want to chat about Adwords.  I always love to share my techniques.

#WordPress
WordCamp Europe to Offer Free Live Streaming for All Sessions – WordPress Tavern

WordCamp Europe to Offer Free Live Streaming for All Sessions – WordPress Tavern

WordCamp Europe 2016 is sold out as of last week. With 2200 people expected to attend, it will be the largest WordPress event in history. Attendees representing 68 different countries will gather i…
Minimalist WordPress Themes: Pros and Cons | DesignWall

Minimalist WordPress Themes: Pros and Cons | DesignWall

Let's see the pros and cons of minimalist WordPress Themes
How to prepare your WooCommerce store for any release

How to prepare your WooCommerce store for any release

Is a major release or extension update pending for your store? Don't panic: learn how to handle it smoothly with this quick guide.

Great Events!
WordPress Mentor Session - Mon, Jun 13, 2016

WordPress Mentor Session - Mon, Jun 13, 2016

Use the slots above to reserve your mentor time slot to meet with Scott Winterroth. Please only register for one slot and bring questions related to WordPress!

#AwesomeApps :)
Look | Ask anyone to be your webcam

Look | Ask anyone to be your webcam

Ask anyone to be your webcam.  Sort of like Periscope meets hangouts.

What I'm Reading/Watching:
Facebook's director of product design on why websites may be a dying business

Facebook's director of product design on why websites may be a dying business

"A lot of my designer friends are still focused building websites, and I'm not sure that's a growth business anymore."
5 Smartphone Photo Tips from an Apple-Selected Photographer

5 Smartphone Photo Tips from an Apple-Selected Photographer

If you’ve seen Apple’s “Shot on an iPhone” campaign, then you know that smartphone photography is not an impossible feat.
Six Ways The Most Productive People Send Emails | Fast Company | Business + Innovation

Six Ways The Most Productive People Send Emails | Fast Company | Business + Innovation

Here's what the experts and the data say about sending emails fast and getting useful responses faster.
How this fashion company became a pillar of the Chicago tech community | Built In Chicago

How this fashion company became a pillar of the Chicago tech community | Built In Chicago

Whoever said Chicago tech was an unsexy cluster of conventional B2B players has clearly never met Trunk Club.Headquartered in River North, the on-demand fashion tech company has become somewhat of an
Meet PR’s New Best Friend: Data – PRSay

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*This article was provided by Cision, a PRSA partner. The big data revolution has pushed the public relations industry forward. No longer should gut feeling or instinct be the sole determinant for …
6 Indispensable Tools for Content Marketers

6 Indispensable Tools for Content Marketers

There are a growing number of tools for content marketing to suit any type of task, niche and budget.
20 Chicago tech companies that have been around for over 20 years | Built In Chicago

20 Chicago tech companies that have been around for over 20 years | Built In Chicago

Part of the secret sauce behind current-day Chicago's success as a tech ecosystem is its long history of fostering innovative tech companies backed by solid business fundamentals. In fact, many of
Quitting Your Job to Pursue Your Passion is Bullshit — Janelle Quibuyen

Quitting Your Job to Pursue Your Passion is Bullshit — Janelle Quibuyen

Two years ago, I quit my full-time, salaried with benefits job to pursue self-employment as an independent freelance graphic designer. (This is maybe the most cliche statement to read online these days....

Got something you want to share! Please feel free to email me!

Scott

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