The way we’re going to think about marketing psychology today is rooted in this dude named Abraham Maslow who famously came up with Maslow’s Hierarchy of Needs. It’s this pyramid-looking chart of basic needs you need to accomplish before moving up the pyramid: We’re using this pyramid as the basis ...Continue Reading ⇨
Several new WordPress plugins that caught my eye this week. Especially interested in the “draft categories” plugin as it seem it could be helpful to maintain different types of drafts and post ideas. Lots of great WooCommerce add-ons that are free! Till next week. – Scott You may also like: New & Notable WordPress [...]
Judging by the numbers in our 2015 Chicago startup report, Chicago tech just had its best year ever. This city was built on industry, however, so there’s no reason to think the tech community is
Thanks to the omnipresence of digital devices, everyone is becoming aware of the importance of digital typography. In the United States alone some 187 million people are using smartphones. By 2017 it is estimated that over a third of the world’s population will own one. 42% of that market share is held by...
Brit Morin, CEO of Brit+Co, left Google to launch her own lifestyle site at the age of 25, to great success. Here's some of her advice on how to do it all, no matter what goals you set for yourself.
CoFoundersLab Matchup Chicago is aimed at helping entrepreneurs find co-founders, advisers, and interns and to build strong, core startup teams.Get started networking now with a potential core team m
If there’s one thing I’ve learned over the years freelancing and in the startup world, there is absolutely no reason to shun, envy or hide from your competition. In fact, I now do what…
Blow up your site with a SEO Review Service from Scott!
Chicago Search Engine Optimization Strategy by Scott Winterroth My #1 goal is to help search engines like Google best index your website so business owners can own as much of their search engine space as possible. When your potential clients/users/patients search for your services, we want you to be there to capture that click. Optimizing your website …
