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Mar 17 2017

WWW #66 - To the guardian of the web on your birthday.

Issue 66 of Scott's Weekly Wrap.
Happy Belated Birthday
Last Sunday the World Wide Web turned 28, The Guardian shared an intriguing interview with the web's inventor, Tim Berners-Lee. 
Today marks 28 years since I submitted my original proposal for the worldwide web. I imagined the web as an open platform that would allow everyone, everywhere to share information, access opportunities...
#WordPress

Today Jetpack announced that its users now have access to a collection of 165 free themes from WordPress.com. Jetpack users can browse, preview, and activate themes by visiting the WordPress.com Th…

Big changes are on the way for WooCommerce. Mike Jolley, lead developer of WooCommerce, announced that WooCommerce 2.7 will be versioned 3.0.0 with a scheduled release date of April 4th. During the…

Today we're announcing the availability of Apple Pay for WooCommerce stores accepting payments via Stripe. Read on for all the details.

One of the small yet time consuming tasks of marketers, writers, designers, and others who publish images online is optimizing those images for SEO. You have to remember the ideal image size, resize the images, and compress them again before uploading to your site—something that takes time and attention...
Upcoming Events
Articles are great for displaying secondary content. They are attention grabbers but not to the extent of Billboards or Tabloids. Articles are commonly used to show a list of items.

Technori Startup Showcase - Things could not have aligned better for the month of March. Not only is it Women's History Month, and we've got one of the most accomplished and amazing fintech leaders in the country keynoting [scroll down 😁] but we're coming off two record-breaking Technori Showcases, where 4 companies have gone on to raise more than $300,000 equity crowdfunding from our stage! - Tuesday, March 28, 2017
CoFoundersLab Matchup Chicago is aimed at helping entrepreneurs find co-founders, advisers, and interns and to build strong, core star
WordCamp Chicago is a casual, locally organized conference covering everything related to the world’s favorite platform: WordPress. Chicago’s local WordPress community is vibrant. In past years, our WordCamp has drawn some of the most talented speakers, generous and innovative sponsors, and an enthusiastic and diverse group of attendees. We hope to see you at WCCHI in 2017!
Things of the Week

If you want people to be immediately drawn to your video, if you want people to feel the exact emotion you're eliciting, if you want this to work f...
Social Front

If you haven’t heard by now, live-streaming is an important consideration for your social media marketing strategy. Video content, in general, is now the best performing content type on most social pl

RBC Capital Markets recently surveyed more than 1,600 marketers, and the results show troubling news for Snapchat.

The company - which just went public - isn’t exactly receiving high grades from ma
Brands and agencies using Twitter’s Gnip application-programming interfaces finally have access to data on likes via the Decahose, the social network’s stream that provides a 10 percent random sample of its full real-time Firehose.
Imagine having to charge your phone inside a house that has electrical outlets in 200 different shapes. Each has the power that your phone needs, but you have to find the one with the right fit.
While that sounds ridiculous, it sheds light on the current state of ad viewability for marketers.
Strategic Search

Ads in editorial were fully visible for 44 seconds vs. 6 seconds in search and 3 seconds in social.

E-retailers who use Google Site Search will need to update their e-commerce site search or move to a version that contains ads.
Go you!

Studies show a less-cluttered work environment leads to increased happiness and productivity. Doesn't that sound nice? Here's how to achieve desktop zero, once and for all.
As always if you have something to share, sent it to me!
Scott Winterroth · 180 N. Wacker Drive, Suite 002 · Chicago 60606 · United States of America
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